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3 tips for building an ethical fundraising strategy

(Published on Local Giving)




In this guide, I share my 3 top tips to successfully integrate ethics into your fundraising strategy in 2019.


1: Start at organisational level

A good fundraising strategy flows from the overall organisational strategy. Likewise, before focusing on ethics at a functional (fundraising) level, it’s worth first considering your charity’s ethical position at organisational level.


Ask yourself, what are the charity’s core values and principles? What are the core values and principles of the trustees and chief executive, as individuals? Is there congruence — do the values of the individuals align with those of the charity? Having this information to hand will be useful when it comes to resolving ethical issues and assessing suitability of relationships with new funding partners and individuals. This ultimately helps to ensure that you put your core values at the heart of everything you do.


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